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A monumental undertaking across five international divisions of Stryker, this project was a corporate-wide initiative to establish a consistent and coherent visual brand aesthetic affecting twenty current projects and all future projects.
Working in conjunction with an external design consultant, internal designers collaborated with R&D and Marketing Executives to communicate each division’s unique requirements to establish a new brand language that could be applied to all products moving forward.
Through the development of a unified color scheme, consistent proportions, and defining specific design requirements, the visual brand language is augmented while reducing overuse of the Stryker logo. Homogeneous coloring, styling, and overall look and feel of these devices deliver a consistent and familiar experience when using Stryker products, regardless of division or manufacturer.